SEBI's PRIM Route: Is Your ₹25L Portfolio Eligible?
SEBI has launched PRIM, a new route where registered Portfolio Managers can manage your mutual fund investments using direct plans. You need at least ₹25 lakh to use it, and fees are negotiated directly with the manager — no hidden distributor commissions.
₹25 lakh is roughly 8 years of chai-and-vada-pav for the average Mumbai office-goer — that's PRIM's entry ticket.
Your portfolio needs this much to qualify for SEBI's new PRIM route
Key Takeaways
Check whether your current mutual fund manager is an MFD, RIA, or SEBI-registered Portfolio Manager — only the last category can offer PRIM.
Compare the total annual cost of your existing arrangement (distributor commission + expense ratio) against the negotiated fee a PRIM manager would charge before switching.
Verify any Portfolio Manager you consider on SEBI's official intermediary registry at sebi.gov.in before handing over ₹25 lakh or more.
SEBI has launched PRIM, a new route where registered Portfolio Managers can manage your mutual fund investments using direct plans. You need at least ₹25 lakh to use it, and fees are negotiated directly with the manager — no hidden distributor commissions.
Here's what happened: SEBI has introduced PRIM, allowing SEBI-registered Portfolio Managers to invest client money in direct-plan mutual funds under a formal regulated structure.. The minimum ticket size for PRIM is ₹25 lakh, placing it firmly in the high-net-worth investor segment alongside existing PMS products.. Unlike MFDs who earn fund-house commissions or RIAs who can only advise, PRIM managers both advise and execute in direct plans, combining both roles under one regulated entity..
What you should do: Check whether your current mutual fund manager is an MFD, RIA, or SEBI-registered Portfolio Manager — only the last category can offer PRIM.. Compare the total annual cost of your existing arrangement (distributor commission + expense ratio) against the negotiated fee a PRIM manager would charge before switching.. Verify any Portfolio Manager you consider on SEBI's official intermediary registry at sebi.gov.in before handing over ₹25 lakh or more..
Under PRIM, direct-plan expense ratios are lower, but Portfolio Manager fees are negotiated and uncapped — always ask for the all-in cost in writing before signing.
For readers weighing their credit and loan options, our personal loan guide and CIBIL score resources put this update in context.
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