PhonePe's Data Tool: Is Your Spend Tracked?

PhonePe has launched a business intelligence product using anonymised transaction data from its massive payments network. Here's what it means for your financial privacy and how fintechs use your UPI data.

Here's what happened: PhonePe launched PulsePro, a data intelligence platform using anonymised, aggregated UPI transaction trends for business insights.. The tool helps merchants and businesses understand consumer spending patterns — without identifying individual users by name.. This is part of a growing trend where large fintech platforms monetise transaction data as a B2B analytics product..

What you should do: Review your PhonePe privacy settings — go to Profile > Privacy > Data Sharing to check what you've consented to.. Read the data-sharing clause in any UPI app's terms before enabling features like spending insights or credit score checks.. Compare UPI apps on privacy policies if data usage concerns you — NPCI mandates minimum data standards for all licensed apps..

Under RBI's data localisation rules, all payment data of Indian users must be stored in India — you can raise a grievance with NPCI if you suspect misuse.