PhonePe Sells Your UPI Data — What You Can Do
PhonePe launched PulsePro, a platform that sells insights from anonymised user transaction data to businesses. If you use PhonePe for UPI payments, here is what this means for your financial privacy and what rights you actually have.
Every chai you paid for via UPI is now a data point someone may pay crores to analyse.
Your PhonePe transaction data may now power a paid enterprise product
Key Takeaways
Review PhonePe's privacy policy and data sharing settings inside the app under Settings → Privacy to understand what data you have opted into.
Check if you have linked multiple bank accounts or cards to PhonePe — the more accounts linked, the richer the transaction profile the platform holds on you.
Compare UPI apps on privacy: NPCI's UPI ecosystem covers all apps, but data retention and commercial use policies differ — read the fine print before choosing your primary payments app.
PhonePe launched PulsePro, a platform that sells insights from anonymised user transaction data to businesses. If you use PhonePe for UPI payments, here is what this means for your financial privacy and what rights you actually have.
Here's what happened: PhonePe launched PulsePro, an enterprise platform selling aggregated, anonymised transaction insights from its 500 million+ user payment network to businesses.. The platform is positioned as a data monetisation product ahead of PhonePe's anticipated IPO, turning payment behaviour into a commercial revenue stream.. Under RBI and DPDP Act guidelines, payment aggregators can use anonymised, aggregated transaction data commercially — but individual consent rules are still evolving..
What you should do: Review PhonePe's privacy policy and data sharing settings inside the app under Settings → Privacy to understand what data you have opted into.. Check if you have linked multiple bank accounts or cards to PhonePe — the more accounts linked, the richer the transaction profile the platform holds on you.. Compare UPI apps on privacy: NPCI's UPI ecosystem covers all apps, but data retention and commercial use policies differ — read the fine print before choosing your primary payments app..
Under India's Digital Personal Data Protection Act 2023, you have the right to request data erasure from any platform. PhonePe, like all apps, must provide a grievance officer contact — use it if you want your data use restricted.
For readers weighing their credit and loan options, our personal loan guide and CIBIL score resources put this update in context.
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This article is reported by GoCredit's Editorial Team based on the source above. GoCredit synthesises, contextualises, and adds India-borrower-relevant analysis. We are not the original publisher.