Housing.com Sold for ₹458 Cr: Your Home Search Changes?

Aurum PropTech is buying Housing.com for ₹458 crore via a share swap deal. If you use Housing.com to search for flats or rental properties, here's what this ownership change could mean for your home-buying journey and costs.

Here's what happened: Aurum PropTech's board approved acquiring 100% of Housing.com's parent company, Locon Solutions, valuing the deal at around ₹458 crore.. The acquisition uses a share swap — no cash changes hands. Aurum issues new shares to the seller, Australia-based REA Group, at ₹231 per share.. After the deal, REA Group's stake in Aurum PropTech rises sharply from 5.5% to nearly 25%, making it one of the largest shareholders..

What you should do: If you are actively searching for a home on Housing.com, save all your shortlisted property details and agent contacts offline — platform UI and listings can change post-acquisition.. Compare property listings across multiple portals (MagicBricks, 99acres, NoBroker) before making any booking payment — consolidation in proptech can reduce competition and inflate broker fees over time.. If you are a home loan borrower, use this moment to check your current EMI, outstanding principal, and whether switching lenders at today's rates saves you money — use GoCredit's loan comparison tool..

Pro tip: When a real estate portal changes ownership, listed prices and brokerage terms can quietly change within months. Always verify the quoted price directly with the builder or seller — not just the portal listing.