Co-Branded Cards: Are You Earning Max Cashback?

AU Small Finance Bank and Zaggle launched a co-branded credit card with cashback on UPI and contactless spends. Before you apply, here is what every Indian should check before picking any co-branded card.

Here's what happened: AU Small Finance Bank partnered with Zaggle to launch a co-branded retail credit card offering a coins-to-cashback rewards system.. The card offers customizable benefit passes, letting users choose reward categories that match their personal spending habits.. Cardholders earn higher cashback on UPI-linked and contactless tap-to-pay transactions — two of India's fastest-growing spend modes..

What you should do: Compare the annual fee against your estimated annual cashback — only keep a card if the rewards outweigh the cost.. Check whether UPI-linked credit card spends on your existing cards already earn rewards before applying for a new one.. Read the rewards expiry policy carefully — most co-branded points lapse within 12–24 months if unused..

Co-branded cards often give peak rewards only on the partner brand. If you rarely use Zaggle or its merchant network, a flat 1.5% cashback card may quietly put more money back in your pocket.