0% EMI Apps: 6 Hidden Costs You're Missing?
Super.money, backed by Flipkart, now lets you buy Apple and Nike products in interest-free instalments inside its app. Sounds great — but 0% EMI deals often hide fees, lock you into specific sellers, and can quietly hurt your credit score if you miss a payment.
A ₹1.5L iPhone on 0% EMI sounds free — but the processing fee alone can beat 3 months of chai.
Your EMI on phones and shoes could cost nothing extra — but read the fine print
Key Takeaways
Check the full cost before clicking: look for processing fees, prepayment charges, and late payment penalties — these are disclosed in the loan sanction letter, not the app's splash screen.
Confirm which NBFC is lending to you: your agreement, credit bureau reporting, and grievance redressal are all with that NBFC — save the name and their RBI registration number.
Track this EMI like any other loan: set a calendar reminder 3 days before each due date — a missed instalment on a 0% plan can drop your CIBIL score by 50–100 points.
Super.money, backed by Flipkart, now lets you buy Apple and Nike products in interest-free instalments inside its app. Sounds great — but 0% EMI deals often hide fees, lock you into specific sellers, and can quietly hurt your credit score if you miss a payment.
Here's what happened: Super.money, a fintech app backed by Flipkart, launched 'splitStore' — an in-app feature that lets users buy products from brands like Apple and Nike in interest-free instalments.. The move expands super.money from a UPI and payments app into embedded commerce and consumer credit, letting users shop and split bills without leaving the app.. Interest-free instalment products in India are regulated by RBI; any credit extended is typically routed through a licensed NBFC partner, with the app acting as a distribution channel..
What you should do: Check the full cost before clicking: look for processing fees, prepayment charges, and late payment penalties — these are disclosed in the loan sanction letter, not the app's splash screen.. Confirm which NBFC is lending to you: your agreement, credit bureau reporting, and grievance redressal are all with that NBFC — save the name and their RBI registration number.. Track this EMI like any other loan: set a calendar reminder 3 days before each due date — a missed instalment on a 0% plan can drop your CIBIL score by 50–100 points..
Pro tip: 'No-cost EMI' on premium gadgets often inflates the MRP to cover the interest subsidy — compare the instalment deal price with the same product on a rival platform before committing.
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- [1]“Flipkart-backed super.money enters online commerce with interest-free instalment offering” Personal Finance News in CNBCTV18, Personal Finance Latest News, Personal Finance News · 7 Aug 2026
This article is reported by GoCredit's Editorial Team based on the source above. GoCredit synthesises, contextualises, and adds India-borrower-relevant analysis. We are not the original publisher.