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Is Salesforce Loan App Safe? RBI DLA Directory Verdict

Directory checked 2026-09-01

  • Listed in RBI's DLA directory as “Salesforce
  • 🏛️ Deployed by: AU SMALL FINANCE BANK LIMITED (BANK)
  • 📧 Grievance officer: pno@aubank.in
  • 🛡️ Complaint route: RBI CMS portal (free)

🔍 Salesforce — What RBI's DLA Directory Records

Regulated entityAU SMALL FINANCE BANK LIMITED (BANK)
Entity websitehttps://www.au.bank.in/pdfs/raise-a-complaint/grievance-redressal-mechanism.pdf
Grievance officerMr. Pankaj Gupta
Grievance contactpno@aubank.in · 9116674100

📱 Distributed via: iOS App Store

Source: RBI — Digital Lending Apps deployed by Regulated Entities (public directory), checked 2026-09-01. Listings are reported by the regulated entities on RBI's CIMS portal without further validation by RBI — a listing is not an RBI endorsement. Always confirm the lender named inside the app matches the entity above before sharing documents.

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❓ Quick Answers

Is Salesforce loan app safe?
Salesforce is listed in RBI's public directory of Digital Lending Apps, deployed by AU SMALL FINANCE BANK LIMITED (BANK). The listing is reported by the regulated entity on RBI's CIMS portal — always confirm the lender named inside the app matches this entity before sharing KYC.
Which lender is behind Salesforce?
Salesforce is deployed by AU SMALL FINANCE BANK LIMITED, a BANK regulated by RBI. This is the legal lender named in your loan agreement.
Salesforce customer care / grievance contact?
The grievance redressal officer on record is Mr. Pankaj Gupta — pno@aubank.in, 9116674100. Use this official contact, not helpline numbers found via Google search (scam helplines target loan-app users).
How do I complain against Salesforce?
Step 1: raise the issue inside the app. Step 2: email the grievance officer (pno@aubank.in). Step 3: no resolution in 30 days — escalate free to the RBI Ombudsman at cms.rbi.org.in.

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