Is Paisabazar Loan App Safe? RBI DLA Directory Verdict
Directory checked 2026-10-12
- ✅ Listed in RBI's DLA directory as “Paisabazar”
- 🏛️ Deployed by: 2 regulated entities (see below)
- 📧 Grievance officer: servicehead@paisabazaar.com
- 🛡️ Complaint route: RBI CMS portal (free)
🔍 Paisabazar — What RBI's DLA Directory Records
| Regulated entity | EARLYSALARY SERVICES PRIVATE LIMITED (OLD NAME ASHISH SECURITIES PVT. LTD.) (NBFC) |
| LSP (Lending Service Provider) | Paisabazar Marketing and Consulting Pvt Ltd |
| Entity website | https://www.earlysalary.in |
| Grievance officer | Jyotsna Popli |
| Grievance contact | servicehead@paisabazaar.com · 1243509999 |
| Regulated entity | HERO FINCORP LIMITED (NBFC) |
| LSP (Lending Service Provider) | Paisabazaar Marketing and Consulting Private Limited |
| Entity website | https://www.herofincorp.com/ |
| Grievance officer | Ms. Jyotsna Popli (Paisabazaar) ( GRO)Mr. Monish Vohra (Hero FinCorp Limited (GRO) |
| Grievance contact | servicehead@paisabazaar.comnodal.officer@herofincorp.com · 1243509999 |
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Source: RBI — Digital Lending Apps deployed by Regulated Entities (public directory), checked 2026-10-12. Listings are reported by the regulated entities on RBI's CIMS portal without further validation by RBI — a listing is not an RBI endorsement. Always confirm the lender named inside the app matches the entity above before sharing documents.
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❓ Quick Answers
Is Paisabazar loan app safe?
Paisabazar is listed in RBI's public directory of Digital Lending Apps, deployed by 2 regulated entities including EARLYSALARY SERVICES PRIVATE LIMITED (OLD NAME ASHISH SECURITIES PVT. LTD.) (NBFC). The listing is reported by the regulated entity on RBI's CIMS portal — always confirm the lender named inside the app matches one of these entities before sharing KYC.
Which lender is behind Paisabazar?
Paisabazar is deployed by 2 RBI-regulated entities: EARLYSALARY SERVICES PRIVATE LIMITED (OLD NAME ASHISH SECURITIES PVT. LTD.), HERO FINCORP LIMITED. Your loan agreement names the specific entity for your loan — check it there.
Paisabazar customer care / grievance contact?
The grievance redressal officer on record for EARLYSALARY SERVICES PRIVATE LIMITED (OLD NAME ASHISH SECURITIES PVT. LTD.) is Jyotsna Popli — servicehead@paisabazaar.com, 1243509999. Use this official contact, not helpline numbers found via Google search (scam helplines target loan-app users).
How do I complain against Paisabazar?
Step 1: raise the issue inside the app. Step 2: email the grievance officer (servicehead@paisabazaar.com). Step 3: no resolution in 30 days — escalate free to the RBI Ombudsman at cms.rbi.org.in.
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