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Is Paisabazaar Marketing and Consulting Private Limited Loan App Safe? RBI DLA Directory Verdict

Directory checked 2026-10-12

  • ✅ Listed in RBI's DLA directory as “Paisabazaar Marketing and Consulting Private Limited”
  • 🏛️ Deployed by: 2 regulated entities (see below)
  • 📧 Grievance officer: servicehead@paisabazaar.com
  • 🛡️ Complaint route: RBI CMS portal (free)

🔍 Paisabazaar Marketing and Consulting Private Limited — What RBI's DLA Directory Records

Regulated entityJIO CREDIT LIMITED (FORMERLY KNOWN AS JIO FINANCE LIMITED) (NBFC)
LSP (Lending Service Provider)Paisabazaar Marketing and Consulting Private Limited
Entity websitehttps://www.paisabazaar.com/
Grievance officerMs. Jyotsna Popli
Grievance contactservicehead@paisabazaar.com · 1243509999
Regulated entityPIRAMAL FINANCE LIMITED (FORMERLY KNOWN AS PIRAMAL CAPITAL & HOUSING FINANCE LIMITED) (NBFC)
LSP (Lending Service Provider)Paisabazaar Marketing and Consulting Private Limited
Entity websitehttps://www.piramalfinance.com/about-us/lending-partners
Grievance officerJyotsna Popli
Grievance contactservicehead@paisabazaar.com · 1243509999

📱 Distributed via: iOS App Store · Google Play · Website

Source: RBI — Digital Lending Apps deployed by Regulated Entities (public directory), checked 2026-10-12. Listings are reported by the regulated entities on RBI's CIMS portal without further validation by RBI — a listing is not an RBI endorsement. Always confirm the lender named inside the app matches the entity above before sharing documents.

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❓ Quick Answers

Is Paisabazaar Marketing and Consulting Private Limited loan app safe?
Paisabazaar Marketing and Consulting Private Limited is listed in RBI's public directory of Digital Lending Apps, deployed by 2 regulated entities including JIO CREDIT LIMITED (FORMERLY KNOWN AS JIO FINANCE LIMITED) (NBFC). The listing is reported by the regulated entity on RBI's CIMS portal — always confirm the lender named inside the app matches one of these entities before sharing KYC.
Which lender is behind Paisabazaar Marketing and Consulting Private Limited?
Paisabazaar Marketing and Consulting Private Limited is deployed by 2 RBI-regulated entities: JIO CREDIT LIMITED (FORMERLY KNOWN AS JIO FINANCE LIMITED), PIRAMAL FINANCE LIMITED (FORMERLY KNOWN AS PIRAMAL CAPITAL & HOUSING FINANCE LIMITED). Your loan agreement names the specific entity for your loan — check it there.
Paisabazaar Marketing and Consulting Private Limited customer care / grievance contact?
The grievance redressal officer on record for JIO CREDIT LIMITED (FORMERLY KNOWN AS JIO FINANCE LIMITED) is Ms. Jyotsna Popli — servicehead@paisabazaar.com, 1243509999. Use this official contact, not helpline numbers found via Google search (scam helplines target loan-app users).
How do I complain against Paisabazaar Marketing and Consulting Private Limited?
Step 1: raise the issue inside the app. Step 2: email the grievance officer (servicehead@paisabazaar.com). Step 3: no resolution in 30 days — escalate free to the RBI Ombudsman at cms.rbi.org.in.

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