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Is Paisabazaar App (DLA of LSP) Loan App Safe? RBI DLA Directory Verdict

Directory checked 2026-10-12

  • ✅ Listed in RBI's DLA directory as “Paisabazaar App (DLA of LSP)”
  • 🏛️ Deployed by: HDFC BANK LTD. (BANK)
  • 🤝 LSP: LSP-Paisabazaar Marketing Consulting Pvt Ltd (Lending Service Provider, per RBI's directory). The loan itself is given by HDFC BANK LTD..
  • 📧 Grievance officer: servicehead@paisabazaar.com
  • 🛡️ Complaint route: RBI CMS portal (free)

🔍 Paisabazaar App (DLA of LSP) — What RBI's DLA Directory Records

Regulated entityHDFC BANK LTD. (BANK)
LSP (Lending Service Provider)LSP-Paisabazaar Marketing Consulting Pvt Ltd
Entity websitehttps://www.hdfc.bank.in/
Grievance officerMs. Jyotsna Popli
Grievance contactservicehead@paisabazaar.com · 1243509999

📱 Distributed via: Google Play

Source: RBI — Digital Lending Apps deployed by Regulated Entities (public directory), checked 2026-10-12. Listings are reported by the regulated entities on RBI's CIMS portal without further validation by RBI — a listing is not an RBI endorsement. Always confirm the lender named inside the app matches the entity above before sharing documents.

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❓ Quick Answers

Is Paisabazaar App (DLA of LSP) loan app safe?
Paisabazaar App (DLA of LSP) is listed in RBI's public directory of Digital Lending Apps, deployed by HDFC BANK LTD. (BANK). The listing is reported by the regulated entity on RBI's CIMS portal — always confirm the lender named inside the app matches this entity before sharing KYC.
Which lender is behind Paisabazaar App (DLA of LSP)?
Paisabazaar App (DLA of LSP) is deployed by HDFC BANK LTD., a BANK regulated by RBI. This is the legal lender named in your loan agreement.
Paisabazaar App (DLA of LSP) customer care / grievance contact?
The grievance redressal officer on record is Ms. Jyotsna Popli — servicehead@paisabazaar.com, 1243509999. Use this official contact, not helpline numbers found via Google search (scam helplines target loan-app users).
How do I complain against Paisabazaar App (DLA of LSP)?
Step 1: raise the issue inside the app. Step 2: email the grievance officer (servicehead@paisabazaar.com). Step 3: no resolution in 30 days — escalate free to the RBI Ombudsman at cms.rbi.org.in.

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