Is Paisabazaar Loan App Safe? RBI DLA Directory Verdict
Directory checked 2026-10-12
- ✅ Listed in RBI's DLA directory as “Paisabazaar”
- 🏛️ Deployed by: 6 regulated entities (see below)
- 📧 Grievance officer: servicehead@paisabazaar.com
- 🛡️ Complaint route: RBI CMS portal (free)
🔍 Paisabazaar — What RBI's DLA Directory Records
| Regulated entity | ADITYA BIRLA CAPITAL LIMITED (MERGED WITH ADITYA BIRLA FINANCE LIMITED) (NBFC) |
| LSP (Lending Service Provider) | Paisabazaar Marketing And Consulting Pvt Ltd |
| Entity website | https://www.adityabirlacapital.com/loans/our-digital-lending-platform-partners |
| Grievance officer | Jyotsna Popli |
| Grievance contact | servicehead@paisabazaar.com · 1243509999 |
| Regulated entity | AXIS BANK LIMITED (BANK) |
| LSP (Lending Service Provider) | Paisabazaar Marketing and Consulting Private Limited |
| Entity website | https://www.axis.bank.in/ |
| Grievance officer | Ms. Jyotsna Popli |
| Grievance contact | servicehead@paisabazaar.com · 1243509999 |
| Regulated entity | EPIMONEY PRIVATE LIMITED (NBFC) |
| LSP (Lending Service Provider) | Paisabazaar Marketing and Consulting Private Limited |
| Entity website | https://flexiloans.com/ |
| Grievance officer | Ms. Jyotsna Popli |
| Grievance contact | servicehead@paisabazaar.com · 1243509999 |
| Regulated entity | GODREJ FINANCE LIMITED (OLD NAME ENSEMBLE HOLDINGS & FINANCE LIMITED) (NBFC) |
| LSP (Lending Service Provider) | PAISABAZAAR MARKETING AND CONSULTING PRIVATE LIMITED |
| Entity website | https://www.godrejfinance.com/ |
| Grievance officer | Jyotsna Popli |
| Grievance contact | servicehead@paisabazaar.com · 1243509999 |
| Regulated entity | IDFC FIRST BANK LIMITED (BANK) |
| LSP (Lending Service Provider) | PB Fintech |
| Entity website | https://www.idfcfirstbank.com/personal-banking/adlp/digital-lending-partners |
| Grievance officer | Ms.Jyotsna Popli |
| Grievance contact | servicehead@paisabazaar.com · 1243509999 |
| Regulated entity | INDUSIND BANK LTD (BANK) |
| LSP (Lending Service Provider) | Paisabazaar Marketing And Consulting Private Limited |
| Entity website | https://www.indusind.com/in/en/personal.html |
| Grievance officer | Ms. Jyotsna Popli |
| Grievance contact | servicehead@paisabazaar.com · 1243509999 |
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Source: RBI — Digital Lending Apps deployed by Regulated Entities (public directory), checked 2026-10-12. Listings are reported by the regulated entities on RBI's CIMS portal without further validation by RBI — a listing is not an RBI endorsement. Always confirm the lender named inside the app matches the entity above before sharing documents.
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❓ Quick Answers
Is Paisabazaar loan app safe?
Paisabazaar is listed in RBI's public directory of Digital Lending Apps, deployed by 6 regulated entities including ADITYA BIRLA CAPITAL LIMITED (MERGED WITH ADITYA BIRLA FINANCE LIMITED) (NBFC). The listing is reported by the regulated entity on RBI's CIMS portal — always confirm the lender named inside the app matches one of these entities before sharing KYC.
Which lender is behind Paisabazaar?
Paisabazaar is deployed by 6 RBI-regulated entities: ADITYA BIRLA CAPITAL LIMITED (MERGED WITH ADITYA BIRLA FINANCE LIMITED), AXIS BANK LIMITED, EPIMONEY PRIVATE LIMITED, GODREJ FINANCE LIMITED (OLD NAME ENSEMBLE HOLDINGS & FINANCE LIMITED), IDFC FIRST BANK LIMITED, INDUSIND BANK LTD. Your loan agreement names the specific entity for your loan — check it there.
Paisabazaar customer care / grievance contact?
The grievance redressal officer on record for ADITYA BIRLA CAPITAL LIMITED (MERGED WITH ADITYA BIRLA FINANCE LIMITED) is Jyotsna Popli — servicehead@paisabazaar.com, 1243509999. Use this official contact, not helpline numbers found via Google search (scam helplines target loan-app users).
How do I complain against Paisabazaar?
Step 1: raise the issue inside the app. Step 2: email the grievance officer (servicehead@paisabazaar.com). Step 3: no resolution in 30 days — escalate free to the RBI Ombudsman at cms.rbi.org.in.
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