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Is MEESHO Loan App Safe? RBI DLA Directory Verdict

Directory checked 2026-09-01

  • Listed in RBI's DLA directory as “MEESHO
  • 🏛️ Deployed by: 3 regulated entities (see below)
  • 📧 Grievance officer: caremppl@meesho.com
  • 🛡️ Complaint route: RBI CMS portal (free)

🔍 MEESHO — What RBI's DLA Directory Records

Regulated entityNIYOGIN FINTECH LIMITED (NBFC)
Entity websitehttps://niyogin.com/
Grievance officerMurthy SN
Grievance contactcaremppl@meesho.com · 7349787057
Regulated entityPAYU FINANCE INDIA PRIVATE LIMITED (FORMERLY KNOWN AS SIDVIK LEASING PVT. LTD.) (NBFC)
Entity websitehttps://www.payufin.in/
Grievance officerSN Murthy
Grievance contactcaremppl@meesho.com · 912269821177
Regulated entitySNAPMINT FINANCIAL SERVICES PRIVATE LIMITED (NBFC)
Entity websitehttps://www.smfgindiacredit.com/digital-lending-partner.aspx?tab=loan_details
Grievance officerMr. SN Murthy
Grievance contactlegalsupport@meesho.com · 7349787057

📱 Distributed via: Website · Google Play · Meesho.com

Source: RBI — Digital Lending Apps deployed by Regulated Entities (public directory), checked 2026-09-01. Listings are reported by the regulated entities on RBI's CIMS portal without further validation by RBI — a listing is not an RBI endorsement. Always confirm the lender named inside the app matches the entity above before sharing documents.

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❓ Quick Answers

Is MEESHO loan app safe?
MEESHO is listed in RBI's public directory of Digital Lending Apps, deployed by 3 regulated entities including NIYOGIN FINTECH LIMITED (NBFC). The listing is reported by the regulated entity on RBI's CIMS portal — always confirm the lender named inside the app matches one of these entities before sharing KYC.
Which lender is behind MEESHO?
MEESHO is deployed by 3 RBI-regulated entities: NIYOGIN FINTECH LIMITED, PAYU FINANCE INDIA PRIVATE LIMITED (FORMERLY KNOWN AS SIDVIK LEASING PVT. LTD.), SNAPMINT FINANCIAL SERVICES PRIVATE LIMITED. Your loan agreement names the specific entity for your loan — check it there.
MEESHO customer care / grievance contact?
The grievance redressal officer on record for NIYOGIN FINTECH LIMITED is Murthy SN — caremppl@meesho.com, 7349787057. Use this official contact, not helpline numbers found via Google search (scam helplines target loan-app users).
How do I complain against MEESHO?
Step 1: raise the issue inside the app. Step 2: email the grievance officer (caremppl@meesho.com). Step 3: no resolution in 30 days — escalate free to the RBI Ombudsman at cms.rbi.org.in.

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