Is Flipkart Loan App Safe? RBI DLA Directory Verdict
Directory checked 2026-10-19
- ✅ Listed in RBI's DLA directory as “Flipkart”
- 🏛️ Deployed by: 6 regulated entities (see below)
- 📧 Grievance officer: grievance.officer@flipkart.com
- 🛡️ Complaint route: RBI CMS portal (free)
🔍 Flipkart — What RBI's DLA Directory Records
| Regulated entity | CHOLAMANDALAM INVESTMENT AND FINANCE COMPANY LIMITED (NBFC) |
| LSP (Lending Service Provider) | Flipkart internet Pvt.Ltd |
| Entity website | https://www.cholamandalam.com |
| Grievance officer | Mr. Karthik R |
| Grievance contact | grievance.officer@flipkart.com · 4445614700 |
| Regulated entity | DMI FINANCE PVT LTD. (NBFC) |
| LSP (Lending Service Provider) | Flipkart Advanz Private Limited |
| Entity website | https://www.dmifinance.in/ |
| Grievance officer | Mr. Shremanth M |
| Grievance contact | grievances@flipkartadvanz.com · 4445614700 |
| Regulated entity | EARLYSALARY SERVICES PRIVATE LIMITED (OLD NAME ASHISH SECURITIES PVT. LTD.) (NBFC) |
| LSP (Lending Service Provider) | Flipkart Advanz Private Limited |
| Entity website | https://www.earlysalary.in |
| Grievance officer | Mr. Shremanth M (Contact no. 18002029898) |
| Grievance contact | grievances@flipkartadvanz.com · 0 |
| Regulated entity | IDFC FIRST BANK LIMITED (BANK) |
| LSP (Lending Service Provider) | Flipkart Internet Private Limited |
| Entity website | https://www.idfcfirstbank.com/personal-banking/adlp/digital-lending-partners |
| Grievance officer | Mr. Shremanth M |
| Grievance contact | grievances@flipkartadvanz.com · 4445614700 |
| Regulated entity | INCRED FINANCIAL SERVICES LIMITED (FORMERLY KKR INDIA FINANCIAL SERVICES LTD) (NBFC) |
| LSP (Lending Service Provider) | Flipkart Advanz Private ltd |
| Entity website | https://www.incred.com |
| Grievance officer | Karthik R |
| Grievance contact | grievance.officer@flipkart.com · 4445614700 |
| Regulated entity | HERO FINCORP LIMITED (NBFC) |
| LSP (Lending Service Provider) | Flipkart Internet Private Limited(DLA) |
| Entity website | https://www.herofincorp.com/ |
| Grievance officer | Mr. Shremanth M (Flipkart Advanz) (GRO )(LSP)Mr. Monish Vohra (Hero FinCorp Limited (GRO) |
| Grievance contact | grievances@flipkartadvanz.com nodal.officer@herofincorp.com · 4445614700 |
📱 Distributed via: iOS App Store · Google Play · Website
Source: RBI — Digital Lending Apps deployed by Regulated Entities (public directory), checked 2026-10-19. Listings are reported by the regulated entities on RBI's CIMS portal without further validation by RBI — a listing is not an RBI endorsement. Always confirm the lender named inside the app matches the entity above before sharing documents.
Not sure Flipkart is your best option?
No app. No contacts access. Just your offer — from 100+ RBI-registered lenders, with no CIBIL hit.
Get Real Offers — Free →Popular with borrowers
❓ Quick Answers
Is Flipkart loan app safe?
Flipkart is listed in RBI's public directory of Digital Lending Apps, deployed by 6 regulated entities including CHOLAMANDALAM INVESTMENT AND FINANCE COMPANY LIMITED (NBFC). The listing is reported by the regulated entity on RBI's CIMS portal — always confirm the lender named inside the app matches one of these entities before sharing KYC.
Which lender is behind Flipkart?
Flipkart is deployed by 6 RBI-regulated entities: CHOLAMANDALAM INVESTMENT AND FINANCE COMPANY LIMITED, DMI FINANCE PVT LTD., EARLYSALARY SERVICES PRIVATE LIMITED (OLD NAME ASHISH SECURITIES PVT. LTD.), IDFC FIRST BANK LIMITED, INCRED FINANCIAL SERVICES LIMITED (FORMERLY KKR INDIA FINANCIAL SERVICES LTD), HERO FINCORP LIMITED. Your loan agreement names the specific entity for your loan — check it there.
Flipkart customer care / grievance contact?
The grievance redressal officer on record for CHOLAMANDALAM INVESTMENT AND FINANCE COMPANY LIMITED is Mr. Karthik R — grievance.officer@flipkart.com, 4445614700. Use this official contact, not helpline numbers found via Google search (scam helplines target loan-app users).
How do I complain against Flipkart?
Step 1: raise the issue inside the app. Step 2: email the grievance officer (grievance.officer@flipkart.com). Step 3: no resolution in 30 days — escalate free to the RBI Ombudsman at cms.rbi.org.in.
📚 Related
Check Another Loan App →
Instant verdict against RBI's DLA directory.
RBI Complaint (free) →
RB-IOS 2026 — no lawyer needed.
Report a Fake Loan App →
Verify the NBFC + Sachet filing walkthrough.
Low CIBIL Loan Apps →
Lenders that approve below 650.
Compare Flipkart vs 100+ Lenders — Free →
Zero CIBIL impact. Real offers in 30 seconds.