Is Bajaj Markets Loan App Safe? RBI DLA Directory Verdict
Directory checked 2026-10-12
- ✅ Listed in RBI's DLA directory as “Bajaj Markets”
- 🏛️ Deployed by: 6 regulated entities (see below)
- 📧 Grievance officer: grievance.officer@bajajfinservmarkets.in
- 🛡️ Complaint route: RBI CMS portal (free)
🔍 Bajaj Markets — What RBI's DLA Directory Records
| Regulated entity | EARLYSALARY SERVICES PRIVATE LIMITED (OLD NAME ASHISH SECURITIES PVT. LTD.) (NBFC) |
| LSP (Lending Service Provider) | Bajaj Finserv Direct Limited |
| Entity website | https://www.earlysalary.in |
| Grievance officer | Prasoon Parihar |
| Grievance contact | grievance.officer@bajajfinservmarkets.in · 7066114134 |
| Regulated entity | FEDERAL BANK LTD (BANK) |
| LSP (Lending Service Provider) | Bajaj Finserv Direct Limited |
| Entity website | https://www.federalbank.co.in/bajaj-finserv-direct-limited |
| Grievance officer | Mr. Rajeev Chauhan |
| Grievance contact | grievance.officer@bajajfinservdirect.in · 2071877021 |
| Regulated entity | INCRED FINANCIAL SERVICES LIMITED (FORMERLY KKR INDIA FINANCIAL SERVICES LTD) (NBFC) |
| LSP (Lending Service Provider) | Bajaj Finserv Direct Limited |
| Entity website | https://www.incred.com |
| Grievance officer | Prasoon Parihar |
| Grievance contact | grievance.officer@bajajfinservmarkets.in · 7066114134 |
| Regulated entity | KISETSU SAISON FINANCE (INDIA) PRIVATE LIMITED (NBFC) |
| LSP (Lending Service Provider) | Bajaj Finserv Direct Limited |
| Entity website | https://creditsaison.in/partnercontact |
| Grievance officer | Rajeev Chauhan |
| Grievance contact | grievanceofficer@bajajfinservmarkets.in · 2071877021 |
| Regulated entity | LENDINGKART FINANCE LIMITED (FORMERLY AADRI INFIN LIMITED) (NBFC) |
| LSP (Lending Service Provider) | BAJAJ FINSERV DIRECT LIMITED -BFDL |
| Entity website | https://www.lendingkart.com |
| Grievance officer | Prasoon Parihar |
| Grievance contact | grievance.officer@bajajfinservdirect.in · 2071877021 |
| Regulated entity | PAYU FINANCE INDIA PRIVATE LIMITED (FORMERLY KNOWN AS SIDVIK LEASING PVT. LTD.) (NBFC) |
| LSP (Lending Service Provider) | Bajaj Finserv Direct Limited |
| Entity website | https://www.payufin.in/ |
| Grievance officer | Prasoon Parihar |
| Grievance contact | grievance.officer@bajajfinservmarkets.in · 7066114134 |
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Source: RBI — Digital Lending Apps deployed by Regulated Entities (public directory), checked 2026-10-12. Listings are reported by the regulated entities on RBI's CIMS portal without further validation by RBI — a listing is not an RBI endorsement. Always confirm the lender named inside the app matches the entity above before sharing documents.
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❓ Quick Answers
Is Bajaj Markets loan app safe?
Bajaj Markets is listed in RBI's public directory of Digital Lending Apps, deployed by 6 regulated entities including EARLYSALARY SERVICES PRIVATE LIMITED (OLD NAME ASHISH SECURITIES PVT. LTD.) (NBFC). The listing is reported by the regulated entity on RBI's CIMS portal — always confirm the lender named inside the app matches one of these entities before sharing KYC.
Which lender is behind Bajaj Markets?
Bajaj Markets is deployed by 6 RBI-regulated entities: EARLYSALARY SERVICES PRIVATE LIMITED (OLD NAME ASHISH SECURITIES PVT. LTD.), FEDERAL BANK LTD, INCRED FINANCIAL SERVICES LIMITED (FORMERLY KKR INDIA FINANCIAL SERVICES LTD), KISETSU SAISON FINANCE (INDIA) PRIVATE LIMITED, LENDINGKART FINANCE LIMITED (FORMERLY AADRI INFIN LIMITED), PAYU FINANCE INDIA PRIVATE LIMITED (FORMERLY KNOWN AS SIDVIK LEASING PVT. LTD.). Your loan agreement names the specific entity for your loan — check it there.
Bajaj Markets customer care / grievance contact?
The grievance redressal officer on record for EARLYSALARY SERVICES PRIVATE LIMITED (OLD NAME ASHISH SECURITIES PVT. LTD.) is Prasoon Parihar — grievance.officer@bajajfinservmarkets.in, 7066114134. Use this official contact, not helpline numbers found via Google search (scam helplines target loan-app users).
How do I complain against Bajaj Markets?
Step 1: raise the issue inside the app. Step 2: email the grievance officer (grievance.officer@bajajfinservmarkets.in). Step 3: no resolution in 30 days — escalate free to the RBI Ombudsman at cms.rbi.org.in.
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