Is AlphaRupee Loan App Safe? RBI DLA Directory Verdict
Directory checked 2026-10-12
- ✅ Listed in RBI's DLA directory as “AlphaRupee”
- 🏛️ Deployed by: SONU MARKETING (P) LTD (NBFC)
- 🤝 LSP: CopperHive Technologies Private Limited (Lending Service Provider, per RBI's directory). The loan itself is given by SONU MARKETING (P) LTD.
- 📧 Grievance officer: grievance@alpharupee.in
- 🛡️ Complaint route: RBI CMS portal (free)
🔍 AlphaRupee — What RBI's DLA Directory Records
| Regulated entity | SONU MARKETING (P) LTD (NBFC) |
| LSP (Lending Service Provider) | CopperHive Technologies Private Limited |
| Entity website | https://brahmafinance.in/ |
| Grievance officer | Sunny Mittal |
| Grievance contact | grievance@alpharupee.in · 9999490509000 |
📱 Distributed via: Website
Source: RBI — Digital Lending Apps deployed by Regulated Entities (public directory), checked 2026-10-12. Listings are reported by the regulated entities on RBI's CIMS portal without further validation by RBI — a listing is not an RBI endorsement. Always confirm the lender named inside the app matches the entity above before sharing documents.
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❓ Quick Answers
Is AlphaRupee loan app safe?
AlphaRupee is listed in RBI's public directory of Digital Lending Apps, deployed by SONU MARKETING (P) LTD (NBFC). The listing is reported by the regulated entity on RBI's CIMS portal — always confirm the lender named inside the app matches this entity before sharing KYC.
Which lender is behind AlphaRupee?
AlphaRupee is deployed by SONU MARKETING (P) LTD, a NBFC regulated by RBI. This is the legal lender named in your loan agreement.
AlphaRupee customer care / grievance contact?
The grievance redressal officer on record is Sunny Mittal — grievance@alpharupee.in, 9999490509000. Use this official contact, not helpline numbers found via Google search (scam helplines target loan-app users).
How do I complain against AlphaRupee?
Step 1: raise the issue inside the app. Step 2: email the grievance officer (grievance@alpharupee.in). Step 3: no resolution in 30 days — escalate free to the RBI Ombudsman at cms.rbi.org.in.
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