Buy Gold in 3 Ways: EMI, Digital & Exchange

Jewellery brands now let you buy gold via EMIs, digital gold apps, or exchange old jewellery for new. Here is what each option really costs you and which one suits your budget best.

Here's what happened: Jewellery brands are now offering instalment-based gold accumulation plans, old-gold exchange programmes, and digital gold partnerships with fintech platforms.. Digital gold tied to fintech wallets lets buyers purchase fractional gold starting at ₹1, stored in third-party vaults with no making charges but with 3% GST on every purchase.. Old-gold exchange schemes allow customers to trade existing jewellery for new pieces, but jewellers typically deduct 5–15% for melting and purity assessment before crediting the value..

What you should do: Compare the effective annual cost of any jeweller instalment plan against a Sovereign Gold Bond — SGB pays 2.5% annual interest and has zero GST on maturity redemption.. Check whether the jeweller's gold scheme is registered with SEBI or backed by a regulated entity before locking in monthly payments — unregistered chit-style gold plans carry insolvency risk.. Before exchanging old gold, get an independent BIS hallmark assessment or ask for a transparent written breakdown of the purity deduction to avoid losing 10–15% silently..

Sovereign Gold Bonds issued by the RBI are the only gold instrument where you earn 2.5% annual interest on top of gold price appreciation — no GST, no storage cost, and capital gains are tax-free at maturity if held for the full 8-year term.

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