SEBI's 1 Ad Code: Are Your MF Ads Misleading You?
SEBI wants one unified set of rules for how mutual funds, brokers, and other investment firms advertise to you — so no more misleading claims, fake returns, or hidden risks in investment ads.
More Indians lose money to hyped investment ads than to chai expenses yearly.
SEBI's new rules could stop misleading investment ads targeting your wallet
Key Takeaways
Verify any investment ad's claims by checking SEBI's official website before putting money in any scheme.
Ignore ads promising 'guaranteed returns' or showing only best-case performance — these are red flags under new norms.
Report suspicious or misleading investment ads to SEBI at sebi.gov.in/sebiweb/complaints to protect yourself and others.
SEBI wants one unified set of rules for how mutual funds, brokers, and other investment firms advertise to you — so no more misleading claims, fake returns, or hidden risks in investment ads.
Here's what happened: SEBI has proposed a common advertisement code for regulated entities like mutual funds, brokers, and investment advisors.. The code aims to standardise how investment products are marketed — banning misleading return claims and ensuring risk disclosures are clear.. Currently, different entities follow different ad rules, creating loopholes that allow exaggerated or incomplete investment promotions..
What you should do: Verify any investment ad's claims by checking SEBI's official website before putting money in any scheme.. Ignore ads promising 'guaranteed returns' or showing only best-case performance — these are red flags under new norms.. Report suspicious or misleading investment ads to SEBI at sebi.gov.in/sebiweb/complaints to protect yourself and others..
Past returns shown in ads are cherry-picked. Always ask for 10-year CAGR across all market cycles — not just bull-run numbers.
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- [1]“SEBI Proposes Common Advertisement Code for Specified Regulated Entities” SEBI RSS Feed · 24 Jun 2026
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