SEBI's 1 Ad Code: Are Your MF Ads Misleading You?
SEBI wants one common rule book for all financial ads — mutual funds, brokers, advisors. If an ad misleads you with fake returns or hidden risks, there will now be a single standard to hold them accountable.
Some MF ads promised 40%+ returns — more than 3 years of your salary in one shot!
Can now be reported directly to SEBI under the new unified code
Key Takeaways
Verify any financial ad's claims on SEBI's official investor portal at investor.sebi.gov.in before investing.
Report misleading mutual fund, broker, or advisor ads to SEBI using the SCORES complaint portal — it's free and online.
Always check the standardised risk-o-meter and disclaimers in any financial ad before acting on return promises.
SEBI wants one common rule book for all financial ads — mutual funds, brokers, advisors. If an ad misleads you with fake returns or hidden risks, there will now be a single standard to hold them accountable.
Here's what happened: SEBI has proposed a unified advertisement code covering all regulated entities — mutual funds, brokers, investment advisors, and portfolio managers.. The new code aims to standardise how financial products are advertised, preventing misleading return claims, hidden charges, and exaggerated performance data.. Currently, different SEBI-regulated entities follow different ad rules, creating loopholes that some use to run confusing or deceptive promotions..
What you should do: Verify any financial ad's claims on SEBI's official investor portal at investor.sebi.gov.in before investing.. Report misleading mutual fund, broker, or advisor ads to SEBI using the SCORES complaint portal — it's free and online.. Always check the standardised risk-o-meter and disclaimers in any financial ad before acting on return promises..
Pro tip: Any SEBI-regulated financial ad must display past performance disclaimers — if it doesn't say 'past performance is not indicative of future returns,' it's already violating existing rules and worth reporting.
Protect Your Investments
Open GoCredit App →References
- [1]“SEBI Proposes Common Advertisement Code for Specified Regulated Entities” SEBI RSS Feed · 23 Jun 2026
This article is reported by GoCredit's Editorial Team based on the source above. GoCredit synthesises, contextualises, and adds India-borrower-relevant analysis. We are not the original publisher.