Gold Up ₹800 This Week — Should You Still Buy?

Gold prices shot up nearly ₹800 per gram this week before pulling back. With the government raising customs duty and PM Modi urging people to buy less gold, here is what this means for your savings, jewelry purchases, and gold investments.

Here's what happened: 24-karat gold surged close to ₹800 per gram this week, briefly touching record highs before retreating slightly.. The government raised customs duty on gold imports, making gold costlier at the retail level and squeezing jewellery margins.. PM Modi publicly appealed to Indian households to reduce gold purchases, signalling a policy push to curb India's massive gold import bill..

What you should do: Pause big jewellery purchases for now — wait 2–3 weeks to see if prices correct after the initial volatility settles.. If you hold Sovereign Gold Bonds (SGBs), check your redemption window — rising prices mean higher payout at maturity.. Avoid buying physical gold purely as investment right now; compare SGB or Gold ETF options instead, which have zero making charges..

SGBs give you 2.5% annual interest ON TOP of gold price gains — physical gold and jewellery give you nothing extra while you hold them.